Is it enough to launch a website, thatâs accessible from anywhere in the world?
Todayâs customer is more knowledgeable and of course with the information on fingertips (literally!!), it has become extremely important to constantly provide him with the information that not only he âneedsâ it but also showcase him what he âwantsâ!
Let me elaborate this point further.
A Customerâs NEED
Need- I need a vacation
Need â I need a particular service
Need â I need a particular product
Now letâs look at the Customerâs âWANTâ
Want â I want an exotic vacation at cheap rate with exciting activities
Want â I want a prompt service with value for money deal
Want â I want a product with after sale service support and warranty terms
Net Presence which is used strategically helps to PULL the target customers and have a successful conversion rather than just âPUSHINGâ the products / services.